Yet reviews rarely come naturally. Customers seldom leave a review on their own initiative. So how do you get customers to actually leave one?

Email is often the first channel that comes to mind, but its impact is limited. Emails disappear into overcrowded inboxes or are deleted straight away. Direct Mail works differently. Physical mail stands out, feels personal, and reaches your customer at a moment when there is time and attention.

Reviews strengthen your brand’s credibility, provide valuable insights, and improve your visibility in search engines. 93% of people read reviews before making a purchase.

People are most likely to leave a review when they are extremely satisfied or very dissatisfied. The large middle group consists of satisfied customers who simply don’t take the time to leave feedback. You only reach this group by making it very easy for them and offering a clear incentive.

What matters when collecting reviews? Keep the threshold low, get the timing right, and make sure your message stands out. Direct Mail performs well on all of these points. A card quite literally lands on the doormat. It grabs attention and feels personal, making customers more likely to take action.

Direct Mail is a powerful channel for this type of customer activation. Why?

• You stand out. Physical mail is opened in 80–90% of cases.

• You stay visible. A card sticks around. Even after 8 weeks, it can still generate conversions.

• You get attention. Direct Mail receives on average 7.9 times more attention than email.

• No opt-in required. Unlike email, you don’t need prior consent to send physical mail.

• It’s personal. Address customers by name and refer to a product they purchased.

• Easy to automate. A trigger in your e-commerce or marketing software (such as Shopify, Spotler Activate, or HubSpot) automatically sends the card after purchase or delivery.

• Fully measurable. QR codes, for example, show you exactly what works.

• Easy for the customer. Add a QR code and your customer reaches the review page within seconds.

Using Direct Mail intelligently leads to more reviews, trust, and conversions. With Print.one, Direct Mail is easy and scalable. You connect your existing tools—such as your webshop, CRM, or email platform—to Print.one. Then you define when a card should be sent, for example five days after delivery or once a project has been completed.

What does such a flow look like? Here’s an example:

1. Product delivered?

2. After five days, the customer receives a card with the message:

   “What did you think of product X? Leave a review and help others choose.”

3. Including a QR code linking to your review page.

4. Optionally, you can mention a discount, prize draw, or thank-you—provided the platform you sell on allows this. If you sell via Bol, for example, be sure to follow their guidelines carefully.

Reviews build trust, visibility, and higher conversion rates. With Direct Mail, you make sure your customer actually sees your request. You set it up once, and then it runs automatically. And you don’t need to start big: even a single card is enough.

Curious? Get in touch with Isa!